The Helm Master EX web page provides a deep dive into the boat control system, but is also very digestible. As you scroll, it delivers levels of information, but in new and engaging ways each time. The page includes an overview of new features, a carousel of components, animations of automated maneuvers, hot spots of component integration, videos of product, a toggle with details on each component and a Contact Dealer button to advance the conversation. This engaging copy and design got incredible results, with users spending nearly four minutes on the page. It also earned a 2020 Neptune Award for Marketing Innovation from the Marine Marketers of America.