Scoring ticket sales for the Wisconsin Lottery.
The Wisconsin Lottery drops new Packers Scratch Games every fall. Fans look forward to them—and the accompanying bonus drawing for Green Bay Packers season tickets. The prize package changes annually, which provides the opportunity for a fun, new campaign each year. Below are a couple of my favorites from the past decade.
A Legendary Packers Scratch Campaign
In 2017, the Packers Scratch Game bonus drawing included the chance to take 25 friends to Lambeau for one epic day of Green Bay Packers football. This included a bus for transportation. It was the chance to be a legend to your entire friend circle. The legendary theme extended far beyond that. The stars absolutely aligned on this campaign, bringing together the legendary journalist Bill Kurtis, a talented cast including SNL alum Tim Kazerinski and the opportunity to arrange our own hip-hop version of “Here We Go Round the Mulberry Bush” (aka “Wheels on the Bus”). It was a lot of work and a lot of fun.
The best of both worlds. A very fun video shoot became a very fun print shoot.
Our print ad appeared in the Green Bay Packers game-day program, distributed on game day at Lambeau.
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