Yamaha Outboards V MAX SHO Outboard Launch

Creating an award-winning campaign for Yamaha’s game-changing outboard.

This campaign for Yamaha Outboards' V MAX SHO® included print ads, a microsite, digital ads, direct mail, a catalog and trade show elements. It earned four separate marine marketing awards and drove incredible results. The teaser site received 50,000 visits, with 20 percent of visitors registering for details. The official microsite tripled its site visits year-over-year, from 2009 to 2010, reaching a height of 100,000 visits and 313,000 page views annually.

wollak ad.png — The award-winning campaign involved crafting authentic testimonials for each Yamaha Pro Angler featured.

“The V MAX SHO® has made an incredible difference for me this past season. At the BASS Open on Lake Champlain, I was in a 200-boat field with fierce competition for spots. The ability to get to the fish first was critical, and my Yamaha V MAX SHO pulled through. In fact, it did me one better—it ran 400 miles in three days while battling up to six-foot waves and 30 mph winds to bring 15 bass back to the scales. I can’t imagine not having this level of performance behind me. If I had to give other competitive anglers one piece of advice, it would be to get on board or get out of the way.”

Screen Shot 2021-05-03 at 6.51.37 PM.png — “After a full season with the V MAX SHO®, I am still impressed at how it takes my strengths to new levels. I can go further, faster and time and again, have been the first to the fish. On one fill up, I’ve reached spots that weren’t even on my competition’s radar, and made it back on that tank of gas with fuel to spare. The fuel savings means money back in my pocket—to the tune of about $40 a day in oil and fuel. I don’t know a guy out there who wouldn’t appreciate that. These days, if you’re not fishing with a V MAX SHO, there’s no way you’re going to keep up.”

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

V MAX SHO Microsite