Finn likes to be part of the creative process.
Even more than that, he loves it when we have visitors. So, welcome! Feel free to drop us a line using the form below. Let’s see what we can create, together.
A little about me.
I’m a creative director, an ideator—and at the core of it all—a curious writer who loves what she does. That means I ask a lot of questions in the search for nuggets that help me help brands tell authentic, resonant stories. In the process, I’ve built valuable trust with clients, who appreciate my subject matter expertise and attention to detail, in addition to my conceptual thinking. I’m their “in-house” writer with an outside perspective.
Award-winning Copywriter/Creative Director with years of experience building authentic brands, ideating and selling compelling campaign creative, and building team and client relationships.
Experience
Hoffman York – Creative Director – 2018 to present
• Supervise and ideate the creative for two of the agency’s largest pieces of business – Yamaha Outboards and Wisconsin Economic Development Corp.
• Supervised and ideated the creative for the agency’s highest profile and busiest TV account – Wisconsin Lottery
• Served as copy-side Creative Director on the largest brand build and launch in agency history – Wisconsin Economic Development Corp.
• Managed copywriting staff during the agency’s busiest billable year in history
• Expanded writing staff to accommodate workload
Hoffman York – Associate Creative Director – 2012 to 2018
• Supervised and ideated creative for one of the agency’s largest pieces of business – Yamaha Outboards
• Concepted the refreshed brand for Hoffman York and its Return on Ideas (ROI) theme
• Served as lead writing creative for two of the agency’s highest profile TV accounts – Wisconsin Lottery and Montana Tourism
• Served as lead writing creative on two of the agency’s largest website launches to date – Yamaha Outboards and Wisconsin Focus on Energy
• Served as lead writer on several of the agency’s largest print pieces – Yamaha Outboards Catalog (annual), Integrative Therapeutics Practitioner Catalog, Indiana University Health Brand Transition Book, and Advocate Healthcare Physicians Acquisition Kit
• Mentored junior-level copywriters
Core Competencies
• Ideating and writing for all channels including print, radio, TV, digital and outdoor advertising; websites including SEO and UX considerations; paid and organic social media; video content; and tradeshow materials including print collateral, videos and booth wall and structural creative
• Directing creative teams to ensure branding consistency in tone, personality, look and feel across all media
• Supervising the production of video, TV, radio and experiential creative, as well as managing vendors
• Resource management and supervising a team of writers across multiple brands
Education
B.A., Journalism/Advertising Emphasis, University of Wisconsin – Oshkosh
Honors and Extracurriculars
United Adworkers of Milwaukee – Board Member – 2020 to present
Award-Winning Creative – 25+ awards in the last 13 years