Creating season after season of strong brand recall for Wisconsin Lottery.
For more than a decade, I wrote and co-produced broadcast and streaming radio for the Wisconsin Lottery. Part of the fun involved creating their annual holiday radio song. Sure, it was a blast to work on, but the spots also got results. Brand recall was off the charts, every year. Holiday scratch games sold out, every year. And several spots also received national recognition by both the national Radio Mercury Awards and the North American Association of State and Provincial Lotteries (NASPL).
Music to their ears.
Working on the annual Wisconsin Lottery holiday radio song gave me the opportunity to work with incredible composers, musicians and vocalists—and a few celebs, too. But we weren’t the only ones having fun. Radio listeners actually called stations to find out where they could buy the festive songs. That was music to MY ears, too.
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