Helping Perlick convince shoppers that home kitchens should be delicious, too.

Perlick, the industry leader in commercial wine preservation and residential undercounter refrigeration, launched its first line of full-size luxury residential appliances in 2018. I developed the voice that helped them reach high-end shoppers, as well as designers and architects. Launch materials included a 16-page brochure, microsite, teaser video, trade show booth and print campaign. The trade show booth design and copy was featured in Architectural Record's bi-monthly publication—a rare and flattering occurrence.