Integrative Therapeutics 2017 Product Guide for Practitioners

The world of integrative supplements can be overwhelming. This 50-page guide provided product information in a simple and relatable way. It was divided into product categories—explaining how each category could enhance a certain facet of life. From stress management and sleep to digestion and immune system support—and more. It delivered technical, scientific product benefits in a beautiful and easily understandable way. As a result, it became a user-friendly reference for practitioners, helping them to address specific patient issues in a natural way.

Advocate Health Care

Networking with practicing physicians.

Advocate Health Care is a well-respected healthcare system in northern Illinois. At the time, it was making an effort to bring that nationally recognized care beyond its hospitals and into the communities it served. To do that, they wanted to actively recruit physicians to bring their practices into the Advocate fold. I synthesized a mountain of information, and working with a thoughtful graphic designer, created this comprehensive Physicians Acquisition Kit, which helped to guide their one-on-one field conversations.

Nosco Pharmaceutical Packaging

Finding the emotional white space.

In the world of pharmaceutical packing, there’s a tendency to focus on product, not purpose. As such, the advertising often drifts into a clinical sea of sameness. With less than two months from concept to launch, we provided Nosco with several directions that focused on the emotions involved in the pharma launch process. Nosco ultimately chose I’m Not Worried—an attention-getting statement for anyone who works in pharma. Nosco is known for reliable, responsive service, and by pointing out that it’s possible to NOT worry (even when there are billions of drug-development dollars on the line), it had the secondary benefit of making potential customers re-examine their current vendors. Nosco was so thrilled with their selected concept, they also used it to skin their website and tradeshow booth. Not only that, but they also found their new tagline in the process: No Worries. It’s Nosco.

Clarian Health and Indiana University School of Medicine

Building an academic medical network.

Clarian Health was the largest hospital system in Indiana, and was consistently, nationally recognized for its high level of care. Its relationship with the Indiana University School of Medicine played a large part in that. It brought the latest discoveries and treatments to the Clarian Health system. Before rebranding the entire system as Indiana University Health to elevate this powerful partnership, we helped Clarian Health create this outreach piece for local, general practitioners. It spotlit the amazing outcomes within the Clarian system, encouraged partnership, and positioned Clarian and the Indiana University School of Medicine as the source for advanced care for patients.