Boaters look forward to their time on the water. It’s where memories are made, bonds are strengthened and souls are re-centered. Because boaters count on this time, they choose the outboard they can count on to power it—Yamaha. The brand known for legendary reliability. Much like these outboards, the relationships boaters have with them is built to last, with research showing that once a boater switches to Yamaha, they stay there for life. That powerful fact fueled the raw emotion of this campaign, earning it a National MARCOM Gold Award.