Refreshing the branding for Big Bay Brewing.
A little craft brewer out of Door County, Wisconsin was searching to differentiate itself on the shelf. Well, "the Door" is all about relaxation, and so is drinking Big Bay. We leaned into that to create a clever, laid-back brand personality that was all about work/life balance. Our work was featured in Graphis and on Ads of the World, part of the Clio Network.
We even created personalities for their beers.
Engaging label copy helped to define their Uncharted Series.
“The Russians tangle with the Irish in this hybrid Imperial Stout. Its brew and name take inspiration from a certain feisty lass, at once sweet with a deep, bitter complexity. you’ll find notes of chocolate, coffee and toasted caramel that marry perfectly with white wheat and flaked oat textures, giving her a soft, velvety demeanor.”
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